Develop Your Skills

Networking

Bath Spa University / Creative Bath Networking Event 2009

Bath Spa University / Creative Bath Networking Event 2009

Networking tips adapted from the advice of UK strategist, networker and marketer, Warren Cass

The thought of networking sends shivers down some people's spines. In fact, we estimate that only 300,000 out of 4 million businesses (in the UK) actually know what networking is about, let alone do it ... and it's a skill students need to develop to help develop a network of useful contacts prior to graduating.

How many times have you been to an event and someone has blatantly shoved a business card in your face, or tried to sell to you for 10 minutes? These people are totally oblivious to the fact that there is a networking etiquette or 'Netiquette'.

Here are some basic tips to help make attending a networking event a more productive, less intimidating and overall a more enjoyable experience.

1. Preparation

The most successful networkers are those with a strategy. They know the kind of company they need to connect with and can therefore be much more efficient at a networking event. Here are some tips for preparation.

a) Ask for attendance lists in advance – Many networking events will distribute these anyway but if not ask! This will even give you a chance to find out a little about key targets in advance.

b) Remember your cards/portfolios – So many networkers break the golden rule by making it hard for people to contact you after the event!

c) Think about the impression you want to make! I know it seems obvious but the amount of people that turn up to events wearing inappropriate clothing or bad breath etc is unbelievable!

d) Prepare an elevator pitch – This is a short, clear intro to you (or your business) designed to entice more questions and interest.

2. At the event 

Whilst at the event here are a few things you should do to make life easier for yourself

a) Arrive early - If you don't like approaching people to introduce yourself arrive first. Then they have to come to you!

b) Ask the host for introductions – They will probably know many of the people in the room so ask for connections.

c) Take CVs/literature – There will probably be an area to leave literature, examples of work. If not, scatter some around anyway!

3. Whilst speaking to someone

Right, this is the crucial part. You have made the effort to attend, possibly paid to be there, prepared successfully. Here are a few pointers to make the best impression.

a) When joining a conversation make eye contact with whoever is speaking so you are invited into the group. Never interrupt.

b) Show genuine interest in the people you are talking to. Be yourself and give them your attention. There is nothing worse than someone looking over your shoulder when you are talking to them.

c) Listen and ask open questions – a Remember networking is neither selling by traditional means, nor an appropriate time to ask for a job! You are there to establish rapport and trust. Opportunities, experience or business will follow.

d) Write on the back of their card – This helps to remember key parts of the conversation or actions you commit to for when you follow up.

e) Make connections – If you think you can help someone or you have spotted a connection introduce them. They certainly remember you for it!

4. After the event  

This is without doubt the most important part.

a) Always follow up – Even if just an email to say it was good to meet you and do it within a couple of days of the event while you are still fresh in their minds.

b) Deliver on your commitments – if you have promised and introduction or quote etc do it quick.

c) Book follow-up meetings – if someone was of particular interest develop the relationship further by inviting for a coffee. Try and help them.

d) Be patient – Never expect quick results. Like anything worthwhile, networking takes time and effort. Work on developing your network.

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